How to Price Your First Brand Deal (Without Underselling)

A practical framework for creators to value their reach, engagement, and effort — plus the numbers brands actually expect.

Pricing your first paid partnership is equal parts math and confidence.

Start with your baseline

Many creators use a rough rule of $100 per 10,000 followers as a floor for a single in-feed post — but that's just a starting point. Engagement rate, niche, and usage rights matter far more than raw follower count.

Factor in the deliverables

A campaign is rarely one post. Bundle your rate around the full scope: concepting, filming, revisions, whitelisting, and exclusivity. Each of those has real cost.

Charge for usage & exclusivity

If a brand wants to run your content as a paid ad or lock you out of competitors, that's additional value you should be compensated for.

Bring receipts

Brands respond to data. Share your engagement rate, saves, and audience demographics. On Influencers Arc, your profile does this automatically — so the conversation starts from trust.